By involving men as sponsors, the Toast Champions Program aims to address the gender imbalance in tech leadership and ensure that women receive the sponsorship they need to advance their careers. This program also aims to alleviate the burden on women by not placing additional time expectations solely on them to uplift other women. Instead, the program recognizes the importance of men's involvement in creating a more equitable and inclusive industry.

Through the Toast Champions Program, women in tech have the opportunity to benefit from the support and guidance of experienced sponsors who can help them navigate their careers and create valuable opportunities. By fostering these sponsorships, the program aims to create a more diverse and inclusive tech industry where women can thrive.