Senior Marketing Program Manager

Description

Toast is recruiting on behalf of this company for a Senior Marketing Program Manager to drive demand and revenue generation initiatives through strategic marketing programs. Reporting to the VP of Growth, this role involves leading cross-functional collaboration to develop, execute, and optimize marketing programs aligned with business objectives. The ideal candidate is a creative and analytical professional with extensive experience in managing demand-focused marketing campaigns, strong SEO expertise, and familiarity with the creative industry. This is a remote, full-time position with flexibility for candidates globally.



Key Responsibilities:


Program Planning and Strategy:

• Develop and implement marketing programs to achieve demand and revenue objectives.
• Define program goals, target audiences, and key performance indicators (KPIs).
• Collaborate with stakeholders to align initiatives with broader marketing strategies.

Project Management:

• Plan, execute, and oversee end-to-end marketing campaigns.
• Manage timelines, budgets, and resources to ensure successful project delivery.

Team Coordination:

• Collaborate with cross-functional teams, including marketing, sales, product, and tech teams.
• Facilitate effective communication among stakeholders and external partners.
• Provide regular updates on marketing initiatives and progress against objectives.

Performance Analysis:

• Monitor and evaluate program performance using analytics tools.
• Collaborate with the operations team to extract insights and inform decision-making.

Budget Management:

• Support allocation and management of program budgets to optimize resources effectively.

Innovation and Improvement:

• Identify opportunities to innovate and enhance marketing program impact.

 

Requirements

Behavioural Competencies:

• Highly organized and capable of managing multiple projects simultaneously.
• Enthusiastic, creative, and engaged team player.
• Strong communication and collaboration skills.
• Analytical and detail-oriented with a focus on measurable outcomes.

Technical Competencies:

• 6+ years of experience in designing and delivering demand and revenue-focused marketing programs.
• Proficient in SEO principles and analytics tools (e.g., Google Analytics).
• Experience managing lead lifecycles and optimizing the marketing funnel.
• Strong collaboration skills, particularly with sales leadership and operations teams.
• Familiarity with the creative industry, visual storytelling, and design principles.

 

Benefits

This company offers a flexible, remote work environment with opportunities to contribute to a team that values creativity and innovation. Key benefits include:

• Competitive compensation.
• Opportunities for professional growth in a collaborative and engaging work culture.
• Flexibility to work remotely as a full-time employee in Canada or a dependent contractor globally.

If you are a highly motivated marketing professional who excels in strategic planning, project management, and cross-functional collaboration, this role provides an opportunity to make a meaningful impact in a dynamic and creative industry.